Yes, that’s right. You read that title right. Miley Cyrus, one of the most controversial music artists of the moment, is returning to the very place that started her controversial cycle… The MTV Video Music Awards.
I don’t think a lot of people saw this coming to be honest. She announced it via her social media sites and as soon as she did the press blew up on the announcement and drove the story as far down that road as they could and it isn’t as if they didn’t think it would go anywhere. Everyone was talking about it. Everyone and they still are. This is what MTV wanted wasn’t it? Publicity hype before the event. Well, they won.
I personally just don’t get it. I see it from both sides, as a music fan and as a music PR professional. On the one hand, as a fan I’m thinking why would they do that, she’s gone crazy and her performance was wacky last year but as a professional I’m thinking good move so far for MTV. The amount of people they are going to get tuning into the show just to see what crazy stuff Miley Cyrus will do next… it’s going to be millions! Great publicity too for Miley, who will be eager to draw in publicity from her ‘out of the ordinary’ hosting.
However, I can’t help but wonder whether they have thought this through. Have they signed a contract with her to limit what she can do? Is the show going to be pre-rehearsed so they know what is coming? What if she goes all ‘ad lip’ on them and turns what they thought was going be an alright show that people would want to watch, into something they have to ‘bleep’ most of the contact out of?
I just hope that within the behind the scenes they have planned this to the T… because if it is done well, MTV will be rolling in it. Literally.
What is your perception of the situation? Do you think this was a smart PR move or do you think it could be another viewing disaster for MTV but another controversal plus for Miley Cyrus?
(Image taken from DailyMail – no rights to this image)