Tag Archives: Publicity

Miley Cyrus: VMA’s 2015 Host

Yes, that’s right. You read that title right. Miley Cyrus, one of the most controversial music artists of the moment, is returning to the very place that started her controversial cycle… The MTV Video Music Awards.

I don’t think a lot of people saw this coming to be honest. She announced it via her social media sites and as soon as she did the press blew up on the announcement and drove the story as far down that road as they could and it isn’t as if they didn’t think it would go anywhere. Everyone was talking about it. Everyone and they still are. This is what MTV wanted wasn’t it? Publicity hype before the event. Well, they won.

I personally just don’t get it. I see it from both sides, as a music fan and as a music PR professional. On the one hand, as a fan I’m thinking why would they do that, she’s gone crazy and her performance was wacky last year but as a professional I’m thinking good move so far for MTV. The amount of people they are going to get tuning into the show just to see what crazy stuff Miley Cyrus will do next… it’s going to be millions! Great publicity too for Miley, who will be eager to draw in publicity from her ‘out of the ordinary’ hosting.

However, I can’t help but wonder whether they have thought this through. Have they signed a contract with her to limit what she can do? Is the show going to be pre-rehearsed so they know what is coming? What if she goes all ‘ad lip’ on them and turns what they thought was going be an alright show that people would want to watch, into something they have to ‘bleep’ most of the contact out of?

I just hope that within the behind the scenes they have planned this to the T… because if it is done well, MTV will be rolling in it. Literally.

What is your perception of the situation? Do you think this was a smart PR move or do you think it could be another viewing disaster for MTV but another controversal plus for Miley Cyrus?

Screen Shot 2015-07-22 at 17.08.48

(Image taken from DailyMail – no rights to this image)

Advertisements
Tagged , , , , , , , , , , , , ,

Swift Vs Apple: The Winning Battle.

Screen Shot 2015-06-22 at 21.59.32

Well. She did it. She proved everyone wrong and actually did it. Apple have changed their payment policy for during their free three-month trial to customers for Apple music. Music producers, writers and artists will be paid for their streams during that free three-month period by Apple.

(Read Taylor Swift’s open letter to Apple here: http://taylorswift.com/news/251533)

To be honest, I couldn’t believe it had happened at first. A big organisation like Apple, I know Swift is a big name and has a large following but for them to give in so quickly and change their policy was incredible. Good on her I say. She did speak for a large portion of music industry professionals who are just starting out in the industry and need to make money in order to continue their work, so for them, I am pleased.

However, I still feel there is a slight essence of greed from Miss. Swift.

The letter she wrote, there were aspects of it that, well her or her PR could have altered to make it seem less about her and more about other people. It just seemed a little too forward and demanding for my liking. Either way, it worked but is it really for the right intentions?

First Spotify and now Apple. She never seemed to have an issue with streaming her other albums, yet with her latest 1989 album, there is a bigger issue for her. Is it her or is it her label or is it both?

What ever the reason it has pros and cons within what happened. Whether it was for greed or because she actually genuinely cares about other professionals making money, Apple gave it and that large social media voice she has worked.

What still makes me wonder though, as to whether greed and the want for her own personal gain is behind the letter to Apple is what was brought up by photographer Jason Sheldon.

He created his own open letter to Swift reflecting the restrictions she has put in place upon photographers who take photos of her.

He says:

How are you any different to Apple? If you don’t like being exploited, that’s great.. make a huge statement about it, and you’ll have my support. But how about making sure you’re not guilty of the very same tactic before you have a pop at someone else?

With all due respect to you too Taylor, you can do the right thing and change your photo policy. Photographers don’t ask for your music for free. Please don’t ask us to provide you with your marketing material for free.

Too right. I completely agree with him. It is double standards. If she wishes the music industry to be fair with their paying standards, then it should be fair for all aspects and everyone involved. After all isn’t this what she was stating in her own letter to Apple?

Either way. Publicity stunt = succeeded. Well Done Taylor Swift. You have got us all talking once again.

Screen Shot 2015-06-22 at 22.00.17

Tagged , , , , , , , , , , , , , , ,

Jurassic World’s Free PR

Screen Shot 2015-06-19 at 12.49.12

Recently I went to Atlanta and Florida in the United States to visit friends with my family. Whilst I was there, I couldn’t resist seeing the new Jurassic World film, from all of the PR hype that had been generated from their press teams, it was hard to resist.

FYI: The Film is amazing. You have to go and see it!

Screen Shot 2015-06-19 at 12.36.30

Now, Jurassic World is gaining free PR from unexpected members of the public: Zoo Keepers! It is quite astonishing to see how this type of act has now been able to generate a stream of trends for the film after its cinema release and kept the fans all over the world talking about the main actor, Chris Pratt.

Screen Shot 2015-06-19 at 12.47.22

For the past two days my Facebook trend feed has featured this Zookeeper ‘Chris Pratt’ pose stunt photo stream. I bet the makers are kicking themselves, free positive publicity is always a good thing.

Plus the photos are pretty awesome!

Screen Shot 2015-06-19 at 12.36.06

Screen Shot 2015-06-19 at 12.35.59

Tagged , , , , , , , , , , ,