Tag Archives: PR student

Q&A: A little bit about me…

So this is a little different to my usual posts but I thought… if you’re reading my posts you might want to get to know me a little more?

Well, either way, you’re going to with this next post. A Q&A about me, so let’s go…

1) Did you always know you wanted to go to University?

Hmmm, Yes and No. At first I wanted to be a Chef. I studied catering at school and pictured myself going off to catering school but then that changed when I realised it was a tough industry to get into. So I then decided university would be a great option to learn something new and gain some independence. I chose Southampton Solent University by chance actually, I was originally going to Falmouth University to study Events Management but then later changed after visiting someone in Southampton who attended Southampton Solent University. I fell in love with the city and how small yet busy it was. I then made the bold decision of removing my application from Falmouth and starting over again. I got in at Solent and it was one of the best decisions I ever made.

2) Why did you choose PR?

Again, PR was slightly by chance. I wanted to be an organiser, I loved project management and organising things so I decided on Events management but then I sort of thought about it and wanted to be able to branch out and do other things if I decided too later down the line in my career. PR was the better options because it allowed me to go into events management if I wanted to but also things like PR, advertising, marketing and promotions. I was also sold on the PR and communication course at Southampton Solent University after I ended the open day, the lecturers were so ‘into’ their job, so willing to help students and all had fantastic careers in PR before becoming lecturers. I was sold!

3) Will you miss university, now that you have graduated?

People keep asking me this at the moment and my answer usually is no, no mainly because of the stress that you entail or rather I entailed because I wanted to do as well as I possibly could. That stress was worth it for the outcome I have achieved so far and hopefully will achieve when I get my results in July but I will miss the people. The friends, the university lecturers and the course as well. It was such a great time and experience and I loved being independent and being able to do my own thing. However, I am ready to move on now. I have learned everything I could at University and along with my work placements and jobs. I now want to work full time and put all those skills to use. Show people what I can do and learn more!

4) What did you miss most whilst at university?

Family time! The countryside! My home friends! Not having to do my washing 😉 The homely things mainly but then again, when I was home for long periods of time like the summer break, I missed plenty of things in Southampton too.

5) Where do you see yourself being in 5 years time?

If I am able to do this, then I would love to have worked for a company or two, depending on whether there is the opportunity to grow within them. I’d like to start off at a graduate level and then work my way up and grow within the company. I’d also like to eventually move to America to work; however, if this isn’t an option, being able to travel within a job is just as good.

6) Where is your favourite place to go on holiday?

America. It always has and for now always will. Most likely because it is the only place I really go on holiday to with families. I have been to places in Europe like Cyprus, France, Germany and Switzerland but I have always loved America, the people are so friendly and I have family and friends there so that’s where I would choose to go.

7) What is your favourite food?

This is a tough one because I love all food but i’ll give it a go. Let’s split this one into too. My favourite savoury food would probably be pasta because you can literally have anything with pasta! My favourite meat would be steak and my favourite sweet would be molten chocolate cake. YUM!

8) What do you like to do in your spare time?

My main things to do during my spare time are going to gigs and festivals as much as I can! However, I do have other interests too.I have done Bell ringing (Campanology) since I was about 10 years old, I did Ballet, Tap and Ballroom dance from when I was 3 years old until I was 19, this stopped because of University. Obviously I love to hang out with friends, go to cute little coffee shops, go for walks and explore places! I love cute little villages with old shops and little narrow streets. I also like to make cards, I attempted to learn to play guitar but that never went anywhere. I LOVE to bake! Literally, give me the ingredients and I would make cakes all day if I could. 

9) What is your favourite film?

Forest Gump! Hands down!! “Life is like a box of chocolates, you never know what ya gonna get!”

11) What are your favourite TV shows to watch?

I have many…. ready? Here it goes: Orange is the new black, CSI, CSI: New York, How I met your mother, The Big Bang Theory, Keeping up with the Kardashians (not ashamed to say this is my guilty pleasure), Damages, Prison Break, 24, Board Walk Empire, Home Fires…. The list could go on but I’ll stop now.

So there you have it! A little bit about me, just incase you wanted to know.

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Black Friday: Sale shopping to the extreme…

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(Image from Businessinsider.com: http://www.businessinsider.com/what-not-to-buy-on-black-friday-2013-11?IR=T)

Now, don’t get me wrong, Black Friday is probably a great advantage to many who want to treat their loved ones over christmas without having to spend the massive price tag that comes along with it. However, have you ever thought about the horrendous consequences that come along with this American born tradition?

A staggering 90 people have been injured during the Black Friday Day from 2009 until now… and what’s even worse is that 7 people have actually died from the event. The last two recorded deaths were from people sleeping at the wheel after purchasing their goodies in the early hours of the morning. Now, looking at that, don’t you think something should be done to stop this shopping madness? It’s all a bit over the top for me and i’m not one to judge those who go out and grab themselves some bargains but come on, people are dying from this Black Friday event. It has to stop.

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(Image taken from BlackFridayDeathcount.com: http://blackfridaydeathcount.com)

So what’s the resolution? Ban the event altogether? Nah, that just wouldn’t work, in an extreme measure their could be protests about the exile of the Black Friday shopping event. So, maybe limit the event to online only? The issues only seem to arise when people are queuing from midnight onwards for stores like Asda to open their sliding doors and people launch at the discounted TV’s and merchandise.

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(Image from Stylist.com: http://www.stylelist.com/view/your-essential-z-2012-black-friday-guide-best-deals/)

But, are we really getting a bargain? I’ve also been trying to benefit from the companies that offer me discounts galore. Yet, when i look closely at the offers and see what the price was the day before, the likelihood you’re actually saving a significant amount is actually very slim. Most of the large discounted items are limited stock and sell out quickly and unless you’re one of those people who sits up all night with three computers and two phones on the go trying to buy that item, you might just be purchasing something that in a few weeks time will be reduced again.

So think about the consequences, at least think about the safety of yourself and others. If you haven’t seen the video already you can see the Asda ambush in Wembley here….

(Video Credit to Rui Mendes: https://www.youtube.com/channel/UCS94bYCu20AVam_KtWeZVhQ)

As Black Friday ends tonight, what will be the consequences of our own born shopping saving day, Cyber Monday? Will we see similar statistics of injuries and deaths just for some meaningless products that don’t replace the lives of the those that have lost theirs? We need to all think about the ethics behind this drastic day… people’s lives shouldn’t be at risk from shoppers nor should they feel they have to hide away from the stores because of the dangers that may lurk.

Just think about it…

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Customer Engagement: 21st Century Changes in Sales

Previously and to be honest it still happens a lot today through most advertising, but adverts used to deliver a key message; Buy Our Product! The one focus for that advert? To Sell! Yet for a lot of companies and brands nowadays, the ‘brainwashing’ style adverts just aren’t enough. Of course they’re still trying to sell their product, because why else would they advertise? It’s just become more challenging to persuade people to buy into products nowadays. Obviously if you’re going to offer freebie’s along with the purchase, you’re more likely to boost sales but that’s not the best way to get loyalty with the brand because you’re not going to be able to afford to give stuff away for free all of the time.

So how are brands evolving their adverts to encourage more customer engagement and brand loyalty? They’re connecting with their audience. Making that physical and mental connection with their target audience stakeholder group by using real life issues and scenarios that effect them in everyday life. This is a great way to go. You’re connecting with your audience on a personal level, letting them know you understand, almost acting like a mass communication ‘friend’.

Always, the feminine product brand have recently acted upon this new strategy to engage with their customers, by talking about the caption ‘Like a Girl’. It’s easy for people to say ‘You run like a girl’, but what they don’t know is that it acts like an insult. However Always are trying to prove to us all that being ‘like a girl’ doesn’t matter because at the end of the day you are girls. I think it’s a great campaign to draw in their target audience and it’s not just using the typical ‘selling’ strategy. It connects with their followers and shows them that Always cares. Well Done Always on what I think is a great campaign!

Watch the video below to see what I mean:

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