Well. She did it. She proved everyone wrong and actually did it. Apple have changed their payment policy for during their free three-month trial to customers for Apple music. Music producers, writers and artists will be paid for their streams during that free three-month period by Apple.
(Read Taylor Swift’s open letter to Apple here: http://taylorswift.com/news/251533)
To be honest, I couldn’t believe it had happened at first. A big organisation like Apple, I know Swift is a big name and has a large following but for them to give in so quickly and change their policy was incredible. Good on her I say. She did speak for a large portion of music industry professionals who are just starting out in the industry and need to make money in order to continue their work, so for them, I am pleased.
However, I still feel there is a slight essence of greed from Miss. Swift.
The letter she wrote, there were aspects of it that, well her or her PR could have altered to make it seem less about her and more about other people. It just seemed a little too forward and demanding for my liking. Either way, it worked but is it really for the right intentions?
First Spotify and now Apple. She never seemed to have an issue with streaming her other albums, yet with her latest 1989 album, there is a bigger issue for her. Is it her or is it her label or is it both?
What ever the reason it has pros and cons within what happened. Whether it was for greed or because she actually genuinely cares about other professionals making money, Apple gave it and that large social media voice she has worked.
What still makes me wonder though, as to whether greed and the want for her own personal gain is behind the letter to Apple is what was brought up by photographer Jason Sheldon.
He created his own open letter to Swift reflecting the restrictions she has put in place upon photographers who take photos of her.
How are you any different to Apple? If you don’t like being exploited, that’s great.. make a huge statement about it, and you’ll have my support. But how about making sure you’re not guilty of the very same tactic before you have a pop at someone else?
With all due respect to you too Taylor, you can do the right thing and change your photo policy. Photographers don’t ask for your music for free. Please don’t ask us to provide you with your marketing material for free.
Too right. I completely agree with him. It is double standards. If she wishes the music industry to be fair with their paying standards, then it should be fair for all aspects and everyone involved. After all isn’t this what she was stating in her own letter to Apple?
Either way. Publicity stunt = succeeded. Well Done Taylor Swift. You have got us all talking once again.