Tag Archives: advertising

Is it goodbye for the 1975?

Earlier today The 1975 posted this to their social media accounts and then masked their comments by deleting their entire social media list…. “The hardest part of any relationship is to say goodbye. As much as we might like things to stay the same, change is an inevitable part of life. We can’t simply go on forever – always staying the same, never evolving. So we must leave, with a parting ‘we love you’ – we are already gone.” In my eyes… Yeah that is definitely the end for them then. One album and they are done with. t First it was Blink 182 with that Tom Delonge fiasco – did he – didn’t he – confirmation from Mark and Travis then denial from Tom and it all ended up being true anyways. Now this from the 1975… Do these artists not have respect for their fans? The fans that actually helped them be where they were and truth be told made them a hell of a lot of money and then this is what they do?

Full article here: http://www.nme.com/news/the-1975/85855

Well, let’s see the speculation role in….

UPDATE:

Well that disappearing act didn’t last long. At midnight last night, the social media accounts were reactivated and a new image appeared. Speculation is, is that it was the closing of the first album and the opening of the forthcoming album.

Full article here: http://www.theguardian.com/music/musicblog/2015/jun/02/the-1975-their-disappearance-was-a-stunt-yes-but-it-was-brilliant

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A Thank You Can Change Someones Day…

So if you haven’t heard already, or if you haven’t seen the YouTube clip that is taking over the site by storm with over 17 million views to date; then you must find out.

An American run bank called ‘TD Bank’ have been giving their valued customers a little treat, or should I say big treat, to say thank you. It’s not every day that you see an organisation as large as a bank giving something back to the people who provide their wages and profits. So it’s amazing to know that this bank has been doing this to customers who need or deserve it most. If you don’t know what i’m on about then just have a look here….

Not ashamed to say, it brought a little tear to my eye… How Sweet?!

Did you ever think this could happen to you? Or yet, did you ever think a bank would be so kind, after the masses of negative press banks receive in general over the years?

It still amazes me that they did this but to be honest, it isn’t all just because of the kindness of their heart although that would be an aspect, it’s to gain more customers and by golly they’ve done it well!

Why else would they spend thousands of pounds on customers? Because they want to make sure they stick with the bank. They’ve also been very cunning with distributing the video of the kind act, because now tones of customers hoping this will happen to them as well will make their way to TD Bank doors and look into opening an account with them.

I want to open a bank account with them if they’re going to send me to Disney Land!!

So their PR people are probably rolling around in dollar bills right now with the amount of new custom they’ve drawn in through this campaign for a ‘Thank You can change someones day’. Good Work TD, not only have you increased your own benefit with customers joining your corporation but you’ve also done something no other bank would want to… helped people.

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Customer Engagement: 21st Century Changes in Sales

Previously and to be honest it still happens a lot today through most advertising, but adverts used to deliver a key message; Buy Our Product! The one focus for that advert? To Sell! Yet for a lot of companies and brands nowadays, the ‘brainwashing’ style adverts just aren’t enough. Of course they’re still trying to sell their product, because why else would they advertise? It’s just become more challenging to persuade people to buy into products nowadays. Obviously if you’re going to offer freebie’s along with the purchase, you’re more likely to boost sales but that’s not the best way to get loyalty with the brand because you’re not going to be able to afford to give stuff away for free all of the time.

So how are brands evolving their adverts to encourage more customer engagement and brand loyalty? They’re connecting with their audience. Making that physical and mental connection with their target audience stakeholder group by using real life issues and scenarios that effect them in everyday life. This is a great way to go. You’re connecting with your audience on a personal level, letting them know you understand, almost acting like a mass communication ‘friend’.

Always, the feminine product brand have recently acted upon this new strategy to engage with their customers, by talking about the caption ‘Like a Girl’. It’s easy for people to say ‘You run like a girl’, but what they don’t know is that it acts like an insult. However Always are trying to prove to us all that being ‘like a girl’ doesn’t matter because at the end of the day you are girls. I think it’s a great campaign to draw in their target audience and it’s not just using the typical ‘selling’ strategy. It connects with their followers and shows them that Always cares. Well Done Always on what I think is a great campaign!

Watch the video below to see what I mean:

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