Category Archives: Solent University Public Relations

Miley Cyrus: VMA’s 2015 Host

Yes, that’s right. You read that title right. Miley Cyrus, one of the most controversial┬ámusic artists of the moment, is returning to the very place that started her controversial cycle… The MTV Video Music Awards.

I don’t think a lot of people saw this coming to be honest. She announced it via her social media sites and as soon as she did the press blew up on the announcement and drove the story as far down that road as they could and it isn’t as if they didn’t think it would go anywhere. Everyone was talking about it. Everyone and they still are. This is what MTV wanted wasn’t it? Publicity hype before the event. Well, they won.

I personally just don’t get it. I see it from both sides, as a music fan and as a music PR professional. On the one hand, as a fan I’m thinking why would they do that, she’s gone crazy and her performance was wacky last year but as a professional I’m thinking good move so far for MTV. The amount of people they are going to get tuning into the show just to see what crazy stuff Miley Cyrus will do next… it’s going to be millions! Great publicity too for Miley, who will be eager to draw in publicity from her ‘out of the ordinary’ hosting.

However, I can’t help but wonder whether they have thought this through. Have they signed a contract with her to limit what she can do? Is the show going to be pre-rehearsed so they know what is coming? What if she goes all ‘ad lip’ on them and turns what they thought was going be an alright show that people would want to watch, into something they have to ‘bleep’ most of the contact out of?

I just hope that within the behind the scenes they have planned this to the T… because if it is done well, MTV will be rolling in it. Literally.

What is your perception of the situation? Do you think this was a smart PR move or do you think it could be another viewing disaster for MTV but another controversal plus for Miley Cyrus?

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(Image taken from DailyMail – no rights to this image)

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Experience is Everything…

To put it bluntly, experience is everything within the PR industry. After talking to industry workers at the first ‘Public Relations show 2013’ on Tuesday 26th November, the majority of them don’t even have a PR degree. Sort of makes me wonder whether degrees are really necessary these days? However, drifting from that point. Experience. There is nothing more important than getting experience within the field you want to go into. So for me, having the experience to undertake a mock ‘Client Meeting’ the other day at University, gave me great confidence to conduct these in future years.

For one of our assignments in year 2, we have to pitch to a client with strategies and tactics to develop awareness for their brand. Our mock client meeting helped us to pitch our ideas and outline the strategy for the company.

Overall a great experience and something I’d encourage every student to do before you go out into the real world of PR.

Below is a picture from the event, as our group was recorded and photographed for the event.

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What Makes A Good Leader?

Recently in my Management Communications unit of my degree, we have been discussing the terms of a good leader. What makes someone a good leader? Are they born with that strength? Or are they made and developed into one?

Dominic Walters, a communications consultant, came into our lecture today to discuss these questions further. He came up with the idea that not only are people able to become leaders but some are born leaders. Take Martin Luther King for example; I’m pretty sure he didn’t have a PR team when he gave us that iconic ‘I have a dream…’ speech. It came from dedication and the main thing a leader needs ‘focus’.

One big key factor that a leader needs, is the ability to communicate. Without communication there wouldn’t be any leadership. I was given this quote today that says Internal Communications is ‘Translating policy into activity through people’. What a strong but correct statement. It’s those connections within your community, whether it’s at work or with a group of friends, that helps to encourage and direct your cohort into what you want as a leader. Without communication, no one would be controlled. There wouldn’t be any leaders. Surely?!

Valuing People? Getting things done? Ask yourself, which type are you. Are you the type which understands a persons needs and sympathises with them or do you get straight to the point and not take any unnecessary drama? Which ever one you are, that’s the type of leader you would be. However are some of you saying, both? If you are then you are the perfect type of leader!!

Yes, that’s right. A leader should be a bit of both. There is no point in having someone too soppy to put their foot down when need be; or on the other side having someone who’s hard as stone and can’t communicate in a manner, which will give others the motivation to do what is needed from their leader.

One leader we discussed today which was slightly controversial was Adolf Hitler, but if you look at him in a leadership sense, he did do all that was write to persuade people of his actions. He managed to communicate with a certain group of people of what he thought was the right way of living and gained an army in the process. I won’t discuss what horrid things he did (my point of view) as that’s just getting out of context. However, as a leadership point of view he did a pretty good job of using the characteristics that a leader needs and getting something out of it.

Overall, what are your comments about what makes a good leader? I learn’t a lot today and will be sure to put some of the techniques I learn’t into practice.

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