I’ve always been a music lover, attending live gigs when I was younger with my Dad and then evolving my genres and experiencing live music from unknown small bands that no one has even heard of. For me, it paid off because the majority of the bands I got to see in small local venues are now big worldwide artists; artists such as Bastille, Royal Blood and Twin Atlantic. You can find some real gems within local venues, it’s just a shame that the majority of them are closing down because of a lack of interest from locals. However, it was this that pushed me into the music sector within PR.
So, what’s the point of this post?
I want to explore the music PR’s role and its link with negotiation.
The need for negotiation as a skill within Music PR’s is considered a must.
What happens when a newspaper rings you up saying they have a negative story coming out about one of your up and coming artists who has generated a lot of fans over the last few months? Their career could potentially be ruined because of this story.
You negotiate with them! Offer them something better, because all they want to do is get readers. If your artist is releasing an album soon, launching a new brand or going on tour, allow them to have an exclusive piece of material in exchange. This, in most cases, can work wonders. Not only has that negative story blown away, but you have also just gained a new piece of publicity confirmed for the future. Sorted!
Now this process could work differently for those well-known artists that are not currently in the limelight but are still household names. For example, the issue that arose with Cliff Richard and his house raid, this is a whole other issue. However, it can be controlled with negotiation with the press and releasing information in a timely, efficient manner so that press don’t speculate you’re hiding something.
This method was generated when I was apart of a mock PR team for a crisis simulation event, we used a similar process and when mistakes were made we learnt that keeping people up to date was the most important thing.
Now I have given you my advice, what is yours? You might not work within Music PR but what is your negotiation technique with the press, when dealing with negative situations?
Let me know below!