U2: Apple’s Invasion of Privacy

I’ve always been one of those ‘followers’ of Apple, not the obsessive type, no offence, but I do like my iTunes and have a range of their products. However, since I heard in the news recently that Apple have been invading iTunes users privacy, I’m slightly dis-heartened and going to be forever wondering what else they will do or possibly have done already in the past without us knowing.

The news that changed my view was the announcement that Apple have been automatically adding U2’s new album: Songs of Innocence to users around the world, iTunes libraries. The album is already free to download but we should be given and most people thought we’d be given the CHOICE as to whether to download it or not. Do Apple not know how privacy laws work? The fact these automatically downloaded it to all libraries, when people should have a choice and personally decide if they wish to use it, is unbelievable. It just makes you wonder what else they might have done without us knowing…

After hearing the news I looked into my personal account and there it was, the full album, and I had not clicked any button saying I agreed for it to be downloaded to my account.

Screen Shot 2014-10-15 at 18.15.02

It’s quite ironic for the album to have the word ‘innocence’ in the title when Apple and U2 have gone the completely opposite way. Not so innocent anymore, i’d say. However, Bono did issue an official apology today saying they ‘had this beautiful idea and we got carried away with ourselves.’

So it just goes to show that you need to take privacy laws seriously as Apple are lucky they haven’t had some sort of law suit on their back after this unplanned mis-hap.

If they’d followed a strategy plan to the dot, and took into account their stakeholders needs they would know they’re the ones bringing in the profit and if they’re not happy with something, the investors won’t be. It’s just down hill from then on pretty much.

Well, good luck to Apple! Think it’s an apology needed from them next to make this all better. The lack of press releases and public apologises from the company shows their reluctancy of owning up to the issue. I’m still waiting Apple…..

In the mean time, if you don’t want to have the album on your library you can delete it, using the one thing Apple have done, by creating a tool to help you get rid of the album… Just click here:  http://itunes.com/soi-remove


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